Hashmeen Media

  Read   this BBC article on the Marvel Cinematic Universe   and answer the following questions based on the article: 1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? There were 33 movies at that time.  2) How much money have the MCU films made in total according to this article?   They made  $18.2bn (£13.7bn).  3) Why did Marvel create the Avengers films? 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? 5) Which company owns the rights to the Fantastic Four and the X-Men? 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+?

  1 ) What is a   conglomerate  in the media industry?  A  conglomerate  is a media company that owns lots of smaller media companies. 2) What is a  subsidiary ? These smaller companies are called  subsidiaries. 3) What are the benefits of vertical integration for media companies? Vertical integration is when one conglomerate owns different companies in the same chain of production. The benefits are that there will be more profit and more profit.  4) What are the benefits of horizontal integration for media companies? Horizontal integration is when one company buys other companies at the same level of distribution. Horizontal integration allows companies to widen their audience and find other ways to make money. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above that can help you. 6) What is  convergence  and what device ...