Hashmeen Media

  1) Write a definition of a   passive  audience? This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone. 2)  Write a definition of an  active  audience?   This is the more modern and generally accepted view that audiences  interact  with and make conscious choices regarding the media they consume. 3) Write a definition of the  hypodermic needle  theory? This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you? ...

  1) What information do media companies use to create a demographic profile of their audience? Age, Gender, Class, Ethnicity.    2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? They are making it more detailed for the audience, looking at personality's, interests and lifestyle.  3) What are the seven different Psychographic groups?   The Aspiper, The Reformer, The Explorer, The Mainstream, The Succeeded, The Struggler, The Resigned.  4) Write a brief summary of what each Psychographic group is seeking or motivated by. The Aspiper is materialistic, acquisitive people, who are driven by others.  The Reformers is don't tell me what to do or what to think.  The Explorer is these people are driven by a need for discovery.  The Mainstream is these are the people who live in the world of the domestic and the everyday.   The Succeeded is succeeds posses self-confidence have a...

  WWW:   A fantastic start to Media Studies – well done for completing nearly all your blog work! Your fruit bowl is creative and well designed and showcases your technical ability. Your blog is very detailed and a real pleasure to read and see all your hard work. I really like the detail for your camera work blog post – great job on using the snipping tool to add further detail. EBI:  Ensure that you complete all blog work and meet submission deadlines. Use the lesson time when we are on blogs to complete any homework and if you are absent from a lesson, please regularly check Media McGuffin and Show My Homework so you do not fall too behind. Please complete the following blog work: Blog index so far LR:  Create a new blog post on your Media blog called ‘Blog feedback and Learner Response’. Copy and paste this WWW/EBI feedback into your blog post then complete the LR tasks/questions below: 1. What do you feel is your strongest piece of work so far? I think the stron...