Hashmeen Media

  1) Write a definition of a   passive  audience? This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone. 2)  Write a definition of an  active  audience?   This is the more modern and generally accepted view that audiences  interact  with and make conscious choices regarding the media they consume. 3) Write a definition of the  hypodermic needle  theory? This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you? ...

  1) What information do media companies use to create a demographic profile of their audience? Age, Gender, Class, Ethnicity.    2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? They are making it more detailed for the audience, looking at personality's, interests and lifestyle.  3) What are the seven different Psychographic groups?   The Aspiper, The Reformer, The Explorer, The Mainstream, The Succeeded, The Struggler, The Resigned.  4) Write a brief summary of what each Psychographic group is seeking or motivated by. The Aspiper is materialistic, acquisitive people, who are driven by others.  The Reformers is don't tell me what to do or what to think.  The Explorer is these people are driven by a need for discovery.  The Mainstream is these are the people who live in the world of the domestic and the everyday.   The Succeeded is succeeds posses self-confidence have a...

  WWW:   A fantastic start to Media Studies – well done for completing nearly all your blog work! Your fruit bowl is creative and well designed and showcases your technical ability. Your blog is very detailed and a real pleasure to read and see all your hard work. I really like the detail for your camera work blog post – great job on using the snipping tool to add further detail. EBI:  Ensure that you complete all blog work and meet submission deadlines. Use the lesson time when we are on blogs to complete any homework and if you are absent from a lesson, please regularly check Media McGuffin and Show My Homework so you do not fall too behind. Please complete the following blog work: Blog index so far LR:  Create a new blog post on your Media blog called ‘Blog feedback and Learner Response’. Copy and paste this WWW/EBI feedback into your blog post then complete the LR tasks/questions below: 1. What do you feel is your strongest piece of work so far? I think the stron...

1) First blog task - 10 questions 2) Denotation and Connotation 3) Introduction to Photoshop: fruit bowls 4) Mise-en-scene: Stranger Things 5) Camerawork: shots and angles 6) Camera movement and editing 7) Blog feedback and learner response

  Leaner Response   1)  Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential) .   WWW: A fair assessment, Hashmeen some attempt to the include and apply denotation to the Beyonce and WaterAid advert. EBI: Revise the term connotations and consider how mise-en-scene could be used to analyse media products. Reminder of CLAMPS.  LR: See blog  2)    Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  1: 1  2: 0 3: 3 4: 1 5: 3 6: 2 3)   Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this.  I think the stronger question of mine was Q5. I did better on this question because I wrote it in detail I added the camera shots and mise-en-scene.  4)   Identify one of your   weaker  questions. Why did you...

  1) Pick  three   aspects of  camera movement  in the Minority Report clip. Identify the  type  of camera movement and write about why the director chose to use that camera movement in the scene and what effect it has on the audience. This is a Medium shot. The director chose this type of camera angle to zoom in to the character facial expression.  This is a Two shot. The director chose this type of camera angle to show that the other man came closer to him.  This is a Long shot. The director chose this type of camera angle to show the character head to toe and showing the full body and background.  2) Pick  two  aspects of  editing  in the Minority Report clip and write about what effect it has on the audience. when the two of them where flying in the first house it was fade because the two people where in the kitchen and they quickly went to the living room.  Another one is jump cut because the two peoples hea...

  1) Pick  three  camera   shots  from the Doctor Who scene and explain what type of shot it is and what meanings or effect they have on the audience. Establishing shot - At the end it showed the setting of the scene. It shows to the audience where the people are.  Medium close - up - Through out the scene the camera was medium close up it was only showing the actors facial expression. This was showing how the actors react to the though the scene.  Two shot - In the scene two of the actors where together and it was a medium close up.    2) Pick  one  camera  angle  that is used in the scene and explain the effect it has on the audience.  At the end it was high angle it was showing around the whole setting. The effect was that the building was looking so small and also the earth was so looking so small.  3) Pick one aspect of  mise-en-scene  from the scene and explain what connotations are being communic...