1) What information do media companies use to create a demographic profile of their audience? Age, Gender, Class, Ethnicity.    2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? They are making it more detailed for the audience, looking at personality's, interests and lifestyle.  3) What are the seven different Psychographic groups?   The Aspiper, The Reformer, The Explorer, The Mainstream, The Succeeded, The Struggler, The Resigned.  4) Write a brief summary of what each Psychographic group is seeking or motivated by. The Aspiper is materialistic, acquisitive people, who are driven by others.  The Reformers is don't tell me what to do or what to think.  The Explorer is these people are driven by a need for discovery.  The Mainstream is these are the people who live in the world of the domestic and the everyday.   The Succeeded is succeeds posses self-confidence have a...
 
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