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Film Industry: Marketing - Marvel Cinematic Universe

  Read   this BBC article on the Marvel Cinematic Universe   and answer the following questions based on the article: 1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? There were 33 movies at that time.  2) How much money have the MCU films made in total according to this article?   They made  $18.2bn (£13.7bn).  3) Why did Marvel create the Avengers films? 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? 5) Which company owns the rights to the Fantastic Four and the X-Men? 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+?

Industries: Ownership and control

  1 ) What is a   conglomerate  in the media industry?  A  conglomerate  is a media company that owns lots of smaller media companies. 2) What is a  subsidiary ? These smaller companies are called  subsidiaries. 3) What are the benefits of vertical integration for media companies? Vertical integration is when one conglomerate owns different companies in the same chain of production. The benefits are that there will be more profit and more profit.  4) What are the benefits of horizontal integration for media companies? Horizontal integration is when one company buys other companies at the same level of distribution. Horizontal integration allows companies to widen their audience and find other ways to make money. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above that can help you. 6) What is  convergence  and what device ...

Audience effects theory: Blue Planet

  1) Write a definition of a   passive  audience? This is the view that audiences  passively  take in information from the media and that these messages have the same effect on everyone. 2)  Write a definition of an  active  audience?   This is the more modern and generally accepted view that audiences  interact  with and make conscious choices regarding the media they consume. 3) Write a definition of the  hypodermic needle  theory? This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you? ...

Demographics and Psychographics

  1) What information do media companies use to create a demographic profile of their audience? Age, Gender, Class, Ethnicity.    2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? They are making it more detailed for the audience, looking at personality's, interests and lifestyle.  3) What are the seven different Psychographic groups?   The Aspiper, The Reformer, The Explorer, The Mainstream, The Succeeded, The Struggler, The Resigned.  4) Write a brief summary of what each Psychographic group is seeking or motivated by. The Aspiper is materialistic, acquisitive people, who are driven by others.  The Reformers is don't tell me what to do or what to think.  The Explorer is these people are driven by a need for discovery.  The Mainstream is these are the people who live in the world of the domestic and the everyday.   The Succeeded is succeeds posses self-confidence have a...

Blog index so far

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  WWW:   A fantastic start to Media Studies – well done for completing nearly all your blog work! Your fruit bowl is creative and well designed and showcases your technical ability. Your blog is very detailed and a real pleasure to read and see all your hard work. I really like the detail for your camera work blog post – great job on using the snipping tool to add further detail. EBI:  Ensure that you complete all blog work and meet submission deadlines. Use the lesson time when we are on blogs to complete any homework and if you are absent from a lesson, please regularly check Media McGuffin and Show My Homework so you do not fall too behind. Please complete the following blog work: Blog index so far LR:  Create a new blog post on your Media blog called ‘Blog feedback and Learner Response’. Copy and paste this WWW/EBI feedback into your blog post then complete the LR tasks/questions below: 1. What do you feel is your strongest piece of work so far? I think the stron...

Introduction to Media - index so far

1) First blog task - 10 questions 2) Denotation and Connotation 3) Introduction to Photoshop: fruit bowls 4) Mise-en-scene: Stranger Things 5) Camerawork: shots and angles 6) Camera movement and editing 7) Blog feedback and learner response

October Assessment 1 LR

  Leaner Response   1)  Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential) .   WWW: A fair assessment, Hashmeen some attempt to the include and apply denotation to the Beyonce and WaterAid advert. EBI: Revise the term connotations and consider how mise-en-scene could be used to analyse media products. Reminder of CLAMPS.  LR: See blog  2)    Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  1: 1  2: 0 3: 3 4: 1 5: 3 6: 2 3)   Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this.  I think the stronger question of mine was Q5. I did better on this question because I wrote it in detail I added the camera shots and mise-en-scene.  4)   Identify one of your   weaker  questions. Why did you...

Camera movement and editing

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  1) Pick  three   aspects of  camera movement  in the Minority Report clip. Identify the  type  of camera movement and write about why the director chose to use that camera movement in the scene and what effect it has on the audience. This is a Medium shot. The director chose this type of camera angle to zoom in to the character facial expression.  This is a Two shot. The director chose this type of camera angle to show that the other man came closer to him.  This is a Long shot. The director chose this type of camera angle to show the character head to toe and showing the full body and background.  2) Pick  two  aspects of  editing  in the Minority Report clip and write about what effect it has on the audience. when the two of them where flying in the first house it was fade because the two people where in the kitchen and they quickly went to the living room.  Another one is jump cut because the two peoples hea...

Camerawork shots and angle

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  1) Pick  three  camera   shots  from the Doctor Who scene and explain what type of shot it is and what meanings or effect they have on the audience. Establishing shot - At the end it showed the setting of the scene. It shows to the audience where the people are.  Medium close - up - Through out the scene the camera was medium close up it was only showing the actors facial expression. This was showing how the actors react to the though the scene.  Two shot - In the scene two of the actors where together and it was a medium close up.    2) Pick  one  camera  angle  that is used in the scene and explain the effect it has on the audience.  At the end it was high angle it was showing around the whole setting. The effect was that the building was looking so small and also the earth was so looking so small.  3) Pick one aspect of  mise-en-scene  from the scene and explain what connotations are being communic...

Fruit bowl

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'Mise-en-scene: Stranger Things analysis'

Costume: The character at the start is wearing a white lab coat. This suggests to the audience that he could be a scientist or a doctor. The kids were wearing old fashioned clothes and have long hair. This shows that this was set in olden days. Lighting: The lighting in the scene is turning on and off.  In the basement there was only one light.  This suggests to the audience that they are trying to create a horror scene and create suspense to scary the audience.  Setting: At the start, it is set in a hospital, in the middle of the scene, in a basement, and at the end, in a forest.  Props: The boys uses bicycle. Uses a telephone to call someone but it didn't work. He also uses a gun at the end but he wasn't able to since the monster was behind him.  Actor placement/movement/expression: The man at the start looks terrified and the boys seemed happy playing until one of them left to go back home. The boy looked really scared at the end since the monster was chasing...

WaterAid advert dentation & connotation

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  Denotation: In the Water Aid advert, I can see a boy sanding, he's wearing a blue shirt. There is: Logo and title which are example of written and verbal codes. There are also symbolic or non-verbal codes the boy has expression of sadness. There is also technical codes such as the colour of the background is brown. The audience might feel sorry for the people that don't have Water or a bathroom that they can go to. The audience might want to help the people in need. Connotation: In the Water Aid, the connotation of the colour scheme brown which could infer that were the boy lives its a poor place and maybe the water aid is making us feel bad about the boy ad people living without water. The title refers to that people living there don't have toilets and they may have to 'dig' the floor to go toilet so this might mean that they want real toilet instead of digging up.   Denotation: In the start helping poor advert, I can see that a person hands are open. There is: a...

First blog task

  1)  Which part of Media are you looking forward to the most?   To work on the computers. 2)  What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)    I use my phone to access social media. 3) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  The max is 21 hours in the whole week. 4) What was the last TV programme or film you watched? I can't remember the last TV programme or film that i watched. 5) What device or subscription do you use to listen to music? On the Tv or on my phone. 6) Do you play videogames? If so, what do you play games on and what is your favourite game? I don't play videogames. 7) Are you on social media? If so, what social media do you have and why do you like it?  Yes i do have social media i have Snapchat, Instagram, Tiktok and other platforms. I like it because i can talk to friends and f...